Commercial

  |  Posted in Commercial, Design Build

How Design-Build is Displacing Architectural Specs

The rapid growth of Design-Build is an opportunity that most building materials manufacturers are missing. They are ignoring 50% of the commercial construction market by focusing solely on the traditional…

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  |  Posted in Commercial, Design Build

What Design Build Contractors Want From Building Materials Manufacturers

In the sale of commercial building materials, you want every advantage you can get. Below are five tips to help you take advantage of what design-build contractors want from building materials…

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  |  Posted in Architects, Commercial

‘Or Equal’ Architectural Specification for Building Materials

A lot of industry time and money has been wasted on interpreting the ‘or equal’ clause. Imagine dealing with several manufacturers trying to prove that their product “meets or exceeds…

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5 Trends in Building Materials Marketing for 2014

It’s that time of year for me to get out my crystal ball and share what I think will be the big trends for building materials marketing in 2014.  Trends…

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  |  Posted in Commercial, Design Build, Sales

How to Play the Design Build Game and WIN.

Design Build is rapidly overtaking the traditional architectural specification model. Most building material manufacturers don’t know how to gain sales from Design Build. They are happy when an unexpected order…

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  |  Posted in Commercial, Facilities Managers

How to Sell Facilities Managers

For many products, like commercial roofing, the repair/replacement market is a larger opportunity than new construction.  The facilities manager is a key but very challenging audience you need to reach….

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