Building Materials

  |  Posted in Building Materials

Is Construction Labor Shortage Ending?

The construction industry has officially found its way back on track, after years of a long recovery process following the recession. Construction was an industry that plummeted during the recession, as…

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  |  Posted in Building Materials, Strategy

4 Problems With Building Materials Sales and Marketing

The building materials industry tends to be behind other industries in sales and marketing strategies.  Here are four issues that keep building materials manufacturers behind and some insight into how…

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  |  Posted in Building Materials

The Problem with Building Materials From China

Every year I go to the builder’s show and see a surprising number of Chinese companies exhibiting. They are grouped together in rows of ten-foot booths under big banners that…

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  |  Posted in Building Materials, Business, Online Copy

How to Write Building Materials Copy

At car dealerships, the sales person pushes to get you to take a test drive. Why? Because it’s the best way for you to see yourself as the owner of…

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  |  Posted in Building Materials, Marketing, Sales

Bring The Building Material Sales and Marketing Workshop to Your Team

It has always struck me as odd that there’s not an event, conference or association in the building materials world that will challenge your thinking and give you fresh insights…

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  |  Posted in Building Materials, Marketing, Strategy

STUPID – Doing what you can versus what you should

I recently met with a building material manufacturer who told me how excited she was that they were now doing videos.  I asked her why and she told me that…

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