Builders
This article is based on a podcast interview I did with Pat Wilkins who spent her career working for Owens Corning, Dow Chemical, and DuPont in selling big builders. Between working…
You spent the money for an exhibit at the International Builders’ Show and all the travel and entertainment that comes along with it. It’s a sizeable expense. But most companies…
If you are exhibiting at the IBS builder’s show, your priorities should be, first, to gain new customers and, second, to keep current customers happy—not the other way around. Unfortunately, many…
This is a transcription of my podcast. As this is a transcript, you’ll have to deal with any grammar, typo or punctuation issues. It’s more like two friends having a…
The most frequent problem I saw with exhibits at the builders show was a failure to connect the dots for the builder. The builder is a very busy person. He…
If you exhibited at the builder’s show in Las Vegas, you just spent a bunch of money on the exhibit, travel, and entertainment. Most companies do not take a few…
