Architects
If you depend on architects to specify your products, this is an important post for you. I pride myself on knowing the changes that are happening in the building materials…
One of the major issues facing architects is their clients’ growing desire to go green. Green Building Elements calls traditional building materials “fossil fuels’ ugly cousin” and people are starting to take…
If you have a building material that is used in the interior of a commercial building, interior designers are probably important to your success. Here are some practical reasons to…
The keyword in selling to residential or commercial architects is Evolution. Too often building materials manufacturers, homebuilders, dealers, distributors, and contractor see their products and the marketplace as static or…
For businesses who manufacture building materials, developing a strong following with architects may be important. One of the best ways to do this is to develop relationships with the right…
I attended the AIA show in Atlanta and was left with two thoughts – Inspiring and Ineffective. Whenever I get to spend time with architects, I get inspired. Unlike builders…
