If you sell building materials here are some people I think are worth following online. These are people with something to say. They have a point of view that gives you a new perspective. They also add new content on a regular basis.
There are many newsletters that can fill up your inbox with curated content that is copied from elsewhere such as the latest housing start numbers. There are also a lot of agencies that waste your time with things like:
We’re Cool – We have a dog in the office or beer on Friday.
We’re Growing – We hired a new person or got a new account.
We’re Creative – We won some awards.
We Care – Look at us on a Habitat build or some charity donation.
We Travel – What we saw at the builder’s show
They put out this meaningless content for themselves and then tell you they are experts in content marketing. Or else they don’t even have a blog. Makes me wonder how effective they will be for you.
This is a list of online blogs and newsletters from building materials thought leaders you should check out.
Thought Leaders You Should Check Out
Gain a better understanding of architects
Building Marketing Intelligence
Residential housing information and insights
Blog, Podcast and Newsletter on Green Building Materials
Channel marketing
Great curated content. I’m usually not a fan of curated content sites, but this one is great. I read it every day. You should sign up for this newsletter.
The Construction Marketers Blog
Marketing automation in building materials
Building materials marketing
Building materials marketing
A UK based blog about construction management software trends, insights & updates. (It’s a lot more interesting than it sounds)
Jeff Wedge is the VP of Sales for Henry and writes a great blog about building materials sales.
Greence – The Spec Shaman
How to gain and defend architectural specifications
Building materials marketing
Building product marketing with a focus on lumber yards
An architect who knows how to write and to talk to architects
Building materials marketing
How to sell homebuilders
Sales training and leadership development
Copy and content for building materials
How to sell contractors
Upward Home – Marketing for High-end Home Brands
How to sell premium residential building products
Digital marketing in building materials
Full-service agency with good insights into building materials marketing
This should be at the top of your list since it’s my newsletter and blog:) Sign up today!
Let me know if there are other thought leaders you feel should be added to this list.
If you like podcasts. Here is a list of the Top 40 podcasts in the construction industry.
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